How to win people to your way of thinking

Principle 1

The only way to get the best of an argument is to avoid it.

Principle 2

Show respect for the other person’s opinions. Never say, “You’re wrong.”

Principle 3

If you are wrong, admit it quickly and emphatically.

Principle 4

Begin in a friendly way.

Principle 5

Get the other person saying “yes, yes” immediately.

Principle 6

Let the other person do a great deal of the talking.

Principle 7

Let the other person feel that the idea is his or hers.

Principle 8

Try honestly to see things from the other person’s point of view.

Principle 9

Be sympathetic with the other person’s ideas and desires.

Principle 10

Appeal to the nobler motives.

Principle 11

Dramatise your ideas.

Principle 12

Throw down a challenge.