Principle 1
The only way to get the best of an argument is to avoid it.
Principle 2
Show respect for the other person’s opinions. Never say, “You’re wrong.”
Principle 3
If you are wrong, admit it quickly and emphatically.
Principle 4
Begin in a friendly way.
Principle 5
Get the other person saying “yes, yes” immediately.
Principle 6
Let the other person do a great deal of the talking.
Principle 7
Let the other person feel that the idea is his or hers.
Principle 8
Try honestly to see things from the other person’s point of view.
Principle 9
Be sympathetic with the other person’s ideas and desires.
Principle 10
Appeal to the nobler motives.
Principle 11
Dramatise your ideas.
Principle 12
Throw down a challenge.
